Digital Guide - Campaign
For this project, I was tasked with designing a full digital package that included an eBook, a landing page, and ad creatives to promote the content.
The goal was to attract potential leads through visually compelling assets that communicated key information while staying aligned with the brand’s identity. Each element worked together to engage users, build trust, and support the overall marketing strategy.
🎨 Color Palette
The color palette was built around clean, modern tones, balancing soft neutrals with bold accent colors to guide attention and improve readability. This combination created a fresh, trustworthy look that aligned perfectly with the brand’s message and illustrations.
Client
Hiperestrategia
Service Provided
Editorial layout, typography, cover design, and visual production for digital publishing.
The Goal:
The aim was to craft an engaging digital publication that not only provided valuable content but also enhanced the brand’s credibility and professionalism. The eBook had to be easy to read, with a visually cohesive design that maintained user interest throughout.
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📢 Ad Creatives:
A series of ad creatives were designed to generate awareness and drive traffic to the landing page. Using clear visual hierarchy, compelling messaging, and brand-consistent visuals, the ads captured attention across digital platforms and invited users to explore the eBook offer.
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💻 Landing Page
The landing page was designed with a strong focus on clarity and conversion. It featured concise messaging, intuitive structure, and visual elements pulled directly from the eBook to ensure consistency. The result was a seamless and engaging experience that encouraged users to download the resource.
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