Shopify Store Revamped
As the lead designer on this project, I was responsible for redesigning Zero Odor’s entire website experience, from layout and navigation to visual identity and product presentation. The goal was to give the brand a modern, trustworthy, and clean aesthetic while improving usability across all touchpoints. I focused on creating a cohesive UI system, reorganizing product categories, and introducing clearer visual hierarchy and storytelling through design.
Client
Zero Odor
Service Provided
UI/UX Design | Layout Optimization | Responsive Design
The Goal:
To modernize Zero Odor’s online presence with a clean, user-friendly interface that aligns with the brand's science-backed, solution-oriented identity, while improving navigation, product discovery, and overall visual appeal. Additionally, it was essential to introduce a dedicated testimonials page to build social proof and increase trust in the product.
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The Challenge:
The original website felt outdated, with a cluttered layout, poor use of whitespace, and a lack of visual hierarchy. Product information was hard to digest, the user experience was fragmented, and the site lacked a strong sense of brand personality or trust-building elements.
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The Result
Streamlined UI with a refreshed layout that feels modern and easy to navigate | New side navigation menu that makes browsing by category intuitive | Product visuals and labels redesigned for clarity and consistency | Improved hierarchy through typography, spacing, and color usage | Embedded video for product storytelling and increased engagement | Cohesive brand aesthetic across all pages, enhancing trust and credibility
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